The tipping point : how little things can make a big difference / Malcolm Gladwell.
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
Record details
- ISBN: 0316346624
- ISBN: 9780316346627
- Physical Description: xii, 301 pages ; 21 cm
- Edition: 1st Back Bay pbk. edition
- Publisher: Boston : Little, Brown, [2002]
- Copyright: ©2002
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 281-291) and index. |
| Formatted Contents Note: | The three rules of epidemics -- The law of the few : connectors, mavens, and salesmen -- The stickiness factor : Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one) : Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two) : the magic number one hundred and fifty -- Case study : rumors, sneakers, and the power of translation -- Case study : suicide, smoking, and the search for the unsticky cigarette -- Conclusion : focus, test, and believe -- Afterword : tipping point lessons from the real world. |
| Target Audience Note: | 1160L Lexile |
| Study Program Information Note: | Accelerated Reader AR UG 9.1 15 149589. |
Search for related items by subject
| Subject: | Causation. Contagion (Social psychology) Context effects (Psychology) Environmental education. Social psychology. |
Available copies
- 30 of 32 copies available at NC Cardinal. (Show)
- 1 of 1 copy available at McDowell County Public Library.
Holds
- 0 current holds with 32 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Old Fort Branch Library | 302 GLA (Text) | 37810435653166 | Adult Nonfiction | Available | - |
Summary:
Explains why major changes in society often happen suddenly and unexpectedly and describes the personality types who are natural originators of new ideas and trends.
